Lalithaa Jewellery- Advertising Strategy

 The biggest thing to hit Hyderabad, it seems, is a bald guy trying to persuade people to buy jewellery at a store called Lalithaa Jewellery. The pic above shows him. These hoardings are all over the city, and you can't miss them. The shot below is of the huge store at the Somajiguda junction. Great advertising, which urges consumers to take an estimate for any piece of jewellery along with a pic of the same, and go compare prices at a few OTHER stores..and buy wherever they find the best value/price. Giving celebrity ads a run for their money.

at
Labels: , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Coolie Starring Rajnikanth

 He's cool, whether he's a Coolie, or a jailer, or anyone else. Saw his latest yesterday. Fireworks all the way, with a dose of emot...

These Were Liked a Lot

  • Meeting an Ex Student
     Usually, I am not very talkative. But in the right company, I can hold a long conversation. Happened again in the company of my friend Swat...
  • Caselets on People I Know
     Ok, this is a continuing series, and many more people I know are yet to be covered. But let me try- NIFT Students- Thanks to Bhaskar Banerj...
  • Meeting Nidhi
     A long time ago, when I worked with Kirloskar Institute at Harihar, we launched a brand new PGDM program there. The first batch of students...
  • Apni Dhun Mein Rehta Hoon
    I discovered a new website thanks to an article I was reading in the Mint Lounge (the saturday paper that I have come to like). It is www.re...
  • My Students Over The Years
    Students Over the Years- Part (2019 Edition) Part 1 Sanjana Rao Yarram She was awesome as Lady Bracknell in the staging of The ...
  • Book Review of Who's Afraid of Virginia Woolf
     Brilliant material for a play. I first saw the movie, and by chance, found the book last week. The movie was very good, starred Elizabeth T...
  • Jilabi- Marathi film review
    Swapnil Joshi and the rest of the cast - Prasad Oak, Parna Pethe .. nails it, in this suspense film, with a super cop and a villain who is t...