Either with good product quality, or with service, I mean.
Dabur Red toothpaste. It looks good, tastes good, and I have the same kind of loyalty to it (my wife discovered it, to be fair) that I once had for Colgate. But Colgate was in a monopolistic situation, with not much of competition. Dabur is also a home-grown brand.
Polo. I have grown fond of the mint with a hole since the pandemic began, and I usually have it around me in office and at home. It's comfort food, and doesn't do much harm.
Airtel has improved its service over the years. Now, it's pretty good. Pre-sales and after-sales, particularly.
Wion, among TV channels that I watch for news, is pretty decent. Also, I am now a regular watcher of some films and serials 3 days a week on TV 5 Monde (Asie), which has no ads, and decent evening content with English subtitles.
Branded clothes, I was never a great fan of, I care more about fit and comfort, which no brand seems consistent with. So I am a switcher, and stick to a budget.
The deliverers and their back-end have improved a lot. The food deliverers are a deliverance for many during the pandemic times.
Bookstores. I am now a fan of Blossoms and Bookworm, both on Church Street, Bangalore. I recently found a few Nero Wolfe (by Rex Stout) books at Blossoms, so doubly a fan.
Sayaji at Indore used to be consistently good with food. Barbeque Nation is their brand, though I haven't seen much of that.
Park hotel in Belapur was pretty good with its service, and I spent a lot of time there. The breakfast buffet was very good, better than a lot of others. In Kolkata, I liked the Peerless Inn. The Adamas Hotel in Hanoi was a good international one I stayed at.
ANA, the Japanese airline, and Sri Lankan were two that surprised me pleasantly. Almost everything about Sri Lanka as a destination, actually.