The compatibility I am referring to is not that of husbands with wives, mainly because that would need a platform much larger than a piffling blog. No, I am talking about compatibility of hardware. As in, apple and orange- or rather, Apple and Microsoft. Or Apple and vendors of Microsoft such as HP.
This is after watching a technician struggle to put an HP printer in touch with an Apple Mac at a colleague's office here. Many attempts later, the two pieces of smartware (too smart, if you ask me) refuse to shake hands, or whatever it is they shake in the technical world they inhabit.
Funny, you would think that millions of 'customer-centric marketing' lessons later, compatibility would be a given. Guess again. We marketing profs. shall carry on gamely, nevertheless...
This is after watching a technician struggle to put an HP printer in touch with an Apple Mac at a colleague's office here. Many attempts later, the two pieces of smartware (too smart, if you ask me) refuse to shake hands, or whatever it is they shake in the technical world they inhabit.
Funny, you would think that millions of 'customer-centric marketing' lessons later, compatibility would be a given. Guess again. We marketing profs. shall carry on gamely, nevertheless...
