Fears

 Let's discuss fears. We all have some. I remember an old film starring Jean Paul Belmondo, called 'Fear Over the City." But these are fears of people, individual or collective.

Chief Vitalstatistix- that the sky will fall over his head.

Joe Biden-that there will be a third world war.

Putin- that he will be put out.

Ekta Kapoor- that she will run out of plots.

The daily wage earner- that there might be another lockdown.

Singapore- that the island might sink.

Maldives- that honeymooners might take over the island country.

Facebookers- that they might not get any more compliments for their posts

Twitter Users- that Trump might tweet again.

The Director of KGF Chapter 2 is fearless, because numbers being infinite, he can have any number of sequels..

Digital Marketing- A Primer

This is a term that is used to the point of abuse. Every third guy you meet is a digital marketer, just as, a few years ago, every second guy you met was a web designer.

anyway, as it happens, our digital marketing consultant was here to discuss our plans for the coming year or so, and I gathered a few useful facts from his presentation which was livelier than many I have sat through over the last few years.

There are essentially three types of media that you have a choice of using for digital marketing/communication-

Own media- properties that are 'yours'- a website (personal or corporate), an official/personal page on Facebook, Linkedin or Twitter, a blog, etc.

Paid media - these are ads on Google Adwords (Search can be free too, subject to your activity level and relevance to keywords that a searcher types in), or any of the social media that permit ads. Email campaigns might also fall into this category, if you are paying either for address capture or the process of mailing and follow-up.

Earned Media- These include things like Word-of-mouth, sharing of your blog, facebook post or tweet, or pin.

Some of these media (paid mostly) offer a targeted campaign by any demographic that they measure and you can think of. Return on Investment is easily measured too. Lead management system can be integrated with some of these, to follow up on people who have clicked and filled up contact details.

Enlightening; there may actually be light at the end of digital marketing tunnel!

Zuckerberg Jokes

Some innovative stuff, inspired by the Facebook founder's India visit.

Which would be his favourite Hindi film?

Jhuk gaya aasman.


His favourite song from Hindi films?

Jhuk jhuk, jhak, jhak, Bombay se Baroda tak, tum kaho gate rahe hum..


His favourite restaurant?

Zak's.


What did he do when his girlfriend ditched him?

Started playing Candy Crush Saga.


What did he say to Modi when he was told "Make in India?"

He 'made' a face.


He went to a meeting with top industrialists and celebrities. The emcee asked him about the competition.

A 'twitter' could be heard among the audience.


When Zuckerberg is tongue-tied, what does he do?

Like, you mean, like, stutter, ..like ..

Epitaphs

Who has the time to read epitaphs any more? When people barely have the concentration required to read a facebook post or a less than 140 character flutter/twitter/filibuster or whatever, who in his right mind would want to write an epitaph? Also, if you cremate a person, it is likely to go up in smoke anyways. So, I say, it is a good idea to be very restrained in this urge to write one for yourself. No one may actually read it!

Which brings me to this series of words that begin with epi-. Like epiphany. That's a good thing. But epi-lepsy is not such a good thing. When there's an earhquake, it usually has an epicenter. So what's with this 'epi' thing? Is it good or bad? I don't know, may be linguists and etymolgicians can try and delve into this. An epicure may want to taste a lot of different kinds of food before deciding if the prefix is good or bad when applied to him.

Epic nonsense, you say? I take it as a compliment. Epi- you too.