Inertia is a concept well-known, thanks to Newton and his first Law.
It is hard to wake up in the morning, we all know. We have to galvanise ourselves into waking up, and making that cup of tea. I have now mastered the art- of doing both. I usually wake up at 5 am, coz the Sun rises early in Kolkata, and I feel I have a duty to keep up with it.
Getting ourselves to do anything of significance- making up the bed, or writing a work email- sounds like a chore. Somewhat like washing dishes. So we generally delay, or to use a Tharoorian word, procrastinate. And this goes on, with various To Do lists in life.
We generally don't forget to marry, because of a constant push from parents, in accordance with Newton's First Law. But do you know that organizations also have inertia? Because humans make up most organizations- for now, until robots throw them out.
They should be doing things like strategising, right-sizing, growing, implementing strategies, and many other things, to keep owners, or shareholders, happy. But they don't. They get caught up in an inertia vortex, and 'This is how we do things around here syndrome, and forget to do the few essential things for survival and growth. So some remain sleeping giants, like those mythical entities. And some slip into a coma, never to come out.
Those organizations that remain agile, beat them by a mile. Happened to K Mart in the US when Wal-Mart came along. Happened to Biyani (Future became Past?), when D Mart came along. And will happen to many others..
