Digital Marketing Strategy

 I taught a class (one session) on the subject after a long time. Two authors who I recommend on the subject are Seth Godin and Guy Kawasaki. I used the book e-Marketing by Rob Stokes when I was teaching this as a full course at IIM Indore a few years ago. I also taught a Doctoral Seminar based on Journal papers on this subject. Some pics from the latest outing at Austin Tower campus of JIS University. 

Last pic- looking out from a campus window..

Small is the New Big by Seth Godin

He is a well-known author with many business books to his credit. Purple Cow is one of them, and this one (Small is the New Big) is another.

He talks about various things in this book, including why people go to business schools. According to him, it is for the branding that makes you attractive to corporate recruiters, and for networking possibilities, and not for the learning. I don't agree entirely, but that's not the point. He writes engagingly, and I think is one of the best writers of business books.

Of particular interest to me are his takes on social media, and digitally marketing yourself, your firm or your book. A must-read for many people, including students of marketing.