Showing posts with label Excellence. Show all posts
Showing posts with label Excellence. Show all posts

Complacency

 When you are doing badly, you know you have to do better. So you work towards it. 

When you are doing reasonably well, it's tougher to be motivated. You might think, 

"I'm doing well. Why work harder?" 

And that's true of organisations as well. If you don't have obvious shortcomings, it's easy to fall into the complacency trap. And stop trying to be better. 

An example- IIMs think they are getting the best students. They could be, but even a low-ranked American university has more diversity in their student body. International diversity. I know, because i worked in one. Faculty diversity too. 

Just so you don't get complacent as an organisation, I suggest you revise goals every three years or so. And this applies to educational institutes as well as corporates. And see what happens.

Service- An Experience with KIMS Hospital Hyderabad

As a part of surgery for my mother, I had an experience (as a customer) of the services of KIMS, a hospital in Hyderabad, recently. From the insurance coordination office, to admission, to the patient care, to the rooms, I found it superior to may other hospitals-some of the bigger or more reputed.

In particular, the nurses and their lowly assistants (the ayahs, ward-boys), were very caring and efficient. Most were smiling, which helps a lot when you are under stress as a patient or relative. But also, they were firm in what they had to do, on time, and without fuss. They were also multi-lingual, (speaking in Hindi, Telugu and English), which helps. Service providers have to be, I think.

What I thought was particularly good was that the process for doing anything (admission, discharge, billing, buying medicines) was written down on the walls, and reduced anxiety. Also, there was a lack of the usual confusion that prevails at the receptionin most hospitals-that I think is remarkable. Information flow within the hospital was also good, and the use of I.T. was in evidence.

The ICU staff was also friendly but firm about not disturbing patients too much. As a bonus, the food was good too, for a South Indian at least-fresh and filling. The room for the post-operative stay was well-designed, with enough space for an additional person, and to store belongings. A fridge and microwave was useful, as were the tissue paper and lots of disposable glasses.

Health services are different from other types, because they involve a critical being- a human- at the centre. If the provider can preserve the humanity and remember that it is a care-giving service above all the jargon and the medical procedures, it would serve him well, and the patient too. 

Observations on Road Travel

Road travel takes a toll. And inefficiently, at that. The toll amounts are not in round figures, leading to huge delays in taking or giving change. One does not mind paying, but can't the process be easier? That's true of every payment made to anyone, actually. Message for all service marketers- make life convenient, and customers will pay. Offer excellent service, likewise.

We have made a lot of progress in road quality, but speed breaker (the term is a funny one too) quality is atrocious. Needs lot of thought on humane speed-breaking. Without breaking necks.

Went on a quick road trip Pune-Mumbai to attend a wedding reception of a friend's daughter. These observations are born out of that. Thankfully, on a Sunday, the traffic was manageable. If not, I would have taken a bus. And saved my neck from the breakers.

Customer Service Excellence

Is good customer service a result of attitude, or can it be taught/learnt?

I think the answer is both. I have had hundreds of good and bad experiences with it. Some, like a five star hotel that I stayed in (only a couple of times, on work- I can't afford it otherwise), seem to make a special effort for their employees to learn it. But some others who don't have the good fortune to work for such an employer also seem to have a great attitude towards serving customers well. Not all the time, I might hasten to add.

It could be a small tea vendor at the corner, or a mid-tier restaurant such as a South Indian one serving simple fare, usually the attitude shows during service. The waiter can be very easy-going, and friendly, and intuitively knows when to ask something, and when to stay away. A salesperson in a retail store, ditto. Over-aggressive sales guys are almost as bad as ones that ignore you when you are 'crying' for attention, handwaves and all.

Our bank tellers used to be rude in the extreme, when the public sector banks had a monopoly. Now, such instances are far fewer. One of the reasons Flipkart has done well, I am told, is due to excellent customer service.

May the tribe grow- A Customer and a Maketing Teacher.

Excellence

The thought of Excellence as a way of life strongly came back strongly last week- it does, from time to time. The trigger was a guest lecture I hosted for my course, titled Seminar on Thought Leadership. The guest faculty was Padmapriya, a former student of mine from the 2002 MBA batch of Kirloskar Institute of Management.

She has made a habit of excelling at everything she does. From academics, where she has been among the top of her class, to dance (a diploma in Bharatanatyam), to beauty paegents (Miss Andhra Pradesh at one time), to corporate work (at GE Capital doing high end analytics) and what takes the cake, a movie career with 33 odd leading roles in 6 Indian languages, winning several accolades, including National and Filmfare Awards. Not to mention NGO work designing a program for tribals in coastal Andhra to produce and sell organically grown farm produce. And the last was a part of her Diploma program at National Law School, Bangalore.

Can't help thinking how the world would be if everybody took themselves so seriously in everything they did! Self-belief and focussed work can really take you places. And she is not finished yet. She intends to go on to do a Master's in the U.S. and try her hand at world cinema. I can only wish I had a lot of students like her, so I can bask in all the reflected glory.

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