Showing posts with label MDP. Show all posts
Showing posts with label MDP. Show all posts

What I Got From My Employers- 5

 Ok, Getting down to IIM Indore and the 7 years spent there. A beautiful campus, with a hill-top academic block inspired by Hindola Mahal at Mandu. And a nice Cricket ground that I used for Golf training and practice.

Did a few unique training programs, including some for the Tata Retail group, Whirlpool, and Hindustan Petroleum- both onsite and offsite.

Taught Digital Marketing for the first time, learning things as I went along. Wrote a couple of cases and co-edited a book on Digital Marketing cases.

Had a lot of good students- too many to remember- in my Marketing Research courses and Seminar on Tourism Marketing too, plus Digital Marketing. A group of students I mentored got the Asia Pacific title in GOMC, an online international marketing challenge that Google runs, in 2017. A group of six students worked for a client called Bhalaje Photographers.

Made many friends, across teaching areas. Attended conferences in Japan, Cambodia, Vietnam, Sri Lanka, and went to learn things in FDPs in NUS' summer school in Singapore-twice! I was the oldest participant by miles!

And met a lot of doctoral students who became good friends- from different academic areas too! Used the cricket ground to play and teach Golf to a few students, faculty and MDP participants.

Training Program for BEML

Just got back from a training program on CRM and Digital Marketing for BEML, done at their premises. The participants reminded me of my days at KIAMS, as their profile was similar- engineers, who were into B to B marketing, sales or after sales service. To prove yet again that it's a small world, one of the participants happened to be a friend of a faculty spouse! A couple of pics from there. As a bonus, I also met Savitha from the first batch of KIAMS.

 From the training- participants, and my colleague Bipul Kumar.


 Savitha, from 1998-2000 bqtch of Kirloskar Institute at Harihar.


2017 Memories

 Shafique and Pallavi, my twins according to Facebook. Bangalore.
 Mom's 88th birthday. Pune, August 2017.
 Mumbai with Garima- golfer, student. Below, outing with a lovely MDP group (Digital Marketing) at Indore.
My mom completed 88 years of an accomplished life on the planet, and we celebrated that in August, around her birth date. Quite a good gathering of cousins and aunts/uncles and kids, of course. Lots of old pics were flashing on the screen, reminding us all of the golden years (hers and ours).

Meeting friends and old students was another highlight. Visited Bangalore for a conference, and went to have a home-cooked dinner at Pallavi’s new home with her husband. Also met Shafique and Zargar Basharat, two likely authors of digital marketing cases for a forthcoming book. On the same lines, caught up with Supriya Jain, another student of IMT Nagpur who is into Content Writing/Digital Marketing at Delhi. Met Garima Shah, an ex-student who played Golf with me at IMT Nagpur. That is always special! And re-discovered Divya Singh and Shraddha Nigdikar, both in Mumbai.

Had a get-together with the IIM Indore student team (Kalaivani, et. al.) that won the Google Online Marketing Challenge, with karaoke skills being tested in various languages. It was great fun. Taught a batch of PGP-MX (our weekend MBA program) in which the women (Kamayani, Lalita, and others) were clear toppers in participation- and one of these women also topped the batch later on, at their Convocation.

There was a conference visit to Sri Lanka, where a multi-cultural crowd of Tourism researchers was a highlight-they were from all over-U.K., Australia, U.S., Africa and Asia-Vietnam, Japan. This was my second trip to Lanka, and I fell in love with the Emerald Isle all over again- and especially its easy visa process.

Meeting new and old friends in Chennai brought up the end of the year, during a visit to Great Lakes Institute. Dheeraj is an alum of Kirloskar Institute, and Indira, a friend from my music group. Radha was an old Hyderabad neighbour when I worked at Vignana Jyoti (VJIM) and lived in Habsiguda. Connected with a couple of VJIM alums on Facebook, too- Ranjana and Rashmi.
An eventful year!

Highlights of Four Years at Indore

I saw Sholay again (in 3D this time). Not comparable to the 70 m.m. version, but good. Saw quite a few other films in our institute auditorium. Finding Fanny, Dhoom 3, Happy Bhag Jayegi were some of them. Went out and saw Bahubali and its sequel, and the Rajnikant film Kabali (I am a fan. He's magical on screen).
 I played some Golf at our greens.
 Looking down at the new complex (above) and Shweta (below).


Met a lot of new faculty at the mess, as they came in. Met a few old colleagues here from places past. Taught in a few MDPs (short term programs), designed a couple, and taught in a wide variety of programs, from doctoral to part-time MBA in Mumbai and Dubai. Apart from my staple Marketing Research, I tried Advertising/IMC, Retailing for FPM, and Digital Marketing. Also taught some German students.

Saw the brilliantly directed and performed plays staged here, directed by Shweta, a colleague, and acted in by Sanjana, Jasmine, Avik, Shrunga, Philip and Ayushi and Urvaksh in the first of those-The Importance of Being Earnest.

Advised (!!) a few students including some doctoral students, collaborated with IPM students Satchi, Ayushi and a couple of others for joint papers. Presented papers at international conferences in Japan, Indonesia, Colombo and Phnom Penh apart from a few in Indian conferences. Wrote a couple of cases like Euroflex and Ten Motion Arts.
 A road trip to Jaisalmer, Udaipur.
 My Japanese avatar.

 Veenus, the conference manager of our conference.

Was fortunate to have some good academic assistants like Abhishek, Saumya Sharma, Veenus and Sarada who helped out in Indore, and Aiman in Mumbai. Kritika Gupta topping the M.R. end term with a 100% score was a highlight this year. Another was a student team led by Kalaivani comprising Swathika, Sadhana, Akshaya, Madhan and Chandran winning the Google Online Marketing Challenge 2017 Asia Pacfic title under my mentorship.

A marketing conference we ran in July 2017 was a big hit.


Digital Marketing Course- Second Edition

Just started teaching the Digital Marketing course for its second run. In between last year and this year, two important things happened.. a team of our students (Kalaivani and team) won the Google Online Marketing Challenge for Asia Pacific..I happened to be their mentor. Second, I ran an MDP at IIM Indore on Digital Marketing, attended by several participants from industry.

Looks like we are going great guns with this year's edition too. Should be exciting, with a lot of exercises packed into the course, including creating a blog and populating it. And making a video ad film. Nothing like live projects to liven up a course, as I learnt during my MBA!

This course also runs at our Mumbai campus for part-time and full time students. Looking forward to that too.


Digital Marketing Program @IIM Indore

This pic has some of the participants (and faculty) in the program we just completed at our campus. A first in this format (3-day management development program), it was a nice experience. Young and old participants were equally enthusiastic and participative, and the conversations in class sometimes exceeded the faculty's talk-time alone. In my view, that is a great success in itself.

Lots of things were discussed, and Subho (bearded bloke in a dark shirt at the back) brought in perspectives from thedigitalfellow, his consulting outfit. We also had another industry speaker from the hospitality sector, who brought in the corporate viewpoint. Industries represented from the participants' side were Apparel, Shoes, Telecom, Banking, Law, and Railtel and Payments Corp. among others. There was sharing of experiences too.

Fun elements were outings for dinner (in pic) and trips to Sarafa (Indore night market) with smoking pan and other attractions. The whole gang is in class in this pic below.


Leadership Memories

I spent a few years leading some Indian business schools in the period between 2005 and 2013. The things I remember that I think made a difference, during those years, to various institutes I was in.

1. PESIT, Bangalore. My first and only stint in an institute that was not autonomous.

Creating a self-belief that faculty there could do anything that autonomous B schools could. Running a scholarly journal, interacting with industry, teaching through cases, publishing, teaching internationally. Most of these worked beyond belief, with some of the performance indicators exceeding the then norms at better ranked B schools.

2. IFIM Business School: Streamlining the admission process for MBA. We had spectacular success in reaching out, to roughly 30 cities in a year for admission. Bringing in research emphasis. Repositioning the International Business program as a desirable one.

3. IMT Nagpur. Encouraging both faculty and students to excel, all-round, in academics and extra-curriculars. Adding placement reps in metro cities to market effectively. Alumni relations were recognised for their importance, and channeled into chapter meets. And, of course, building a Golf course, even if it was only two holes. And using it. Running conferences successfully, also. Industry interaction with compulsory industry guest lectures. Wrote my first video case on Golftripz in the process, with the help of an alumna from KIAMS. Institutionalising an annual faculty outing for introspection and just building up a rapport among the team.

4. IMT Ghaziabad. It was a rather short stint, but getting faculty interested in research, case-writing and their own career development was a priority. Working towards accreditation was illuminating, too. Again, alumni relations were consciously improved.

In the current role, I am in charge of our training programs or MDPs and it is amazing to unlock the potential that my staff has, to increase the business significantly. Of course, backed by colleagues who do the hard work of delivering.

Celebrations

 Vijayakumar, above and below. Dhanapal who was also a colleague at Harihar, and Gadgil, who I met later at IMT Nagpur.
 Some students of Batch 2, with my colleagues in front row-below.
 Nidhi from Batch 1, KIAMS,  at Indore recently with her Dad.

Celebrating 480,000 views of this blog with an excerpt from my autobiography. If you want to read more, you can download the free ebook version from the link at the end (though I cannot imagine why anyone would want to)-

Chapter 9:   Harihar: My Golfing Days


The Kirloskar Institute of Advanced Management Studies was a small but high quality residential place for training executives. It was on the banks of river Tungabhadra, in a two-street town. There were two factories there, one owned by Aditya Birla group, and one by the Kirloskar group. These were on either side of the river. An arc-shaped building was the hostel for executives, overlooking a cricket field. Our boss, Prof. Korgaonker, was an ardent cricket fan, and we played a lot of tennis-ball cricket on this ground with our visitors. They were usually twenty-over games, precursors to today’s Twenty-twenty cricket.

A lot of executives came there for the 30-odd programmes we ran through the year. They were from different companies of the Kirloskar group, and from all functional areas like materials management, sales, marketing, international marketing, production, strategy and maintenance. Most were engineers, with no formal management degree. Their work experience ranged from 2 to 20 years. Initially, we got visiting faculty from IIM Ahmedabad (India’s top B school) to handle many of the teaching sessions. They flew to Bangalore from Ahmedabad, usually after a change of flight at Bombay, and then drove about five hours to Harihar. They went back the same way, after a day or two of teaching. This was a difficult way to do things, but it created tremendous brand equity for the programmes we ran. No expense was spared to get the best training materials including cases from Harvard Business School, and training films on diverse subjects like Globalisation, Benchmarking and Business Process Reengineering. The library, though small, was of a high quality, and I have rarely seen such a good collection of intellectual resources in one place since.

We designed training programmes, coordinated them and ran them. Since we (resident faculty) lived on campus, a small walk away, it gave us lots of time to do other things. One discovery I made was that there was an 18 hole golf course in the adjoining campus of Mysore Kirloskar Ltd. And there were not many players. Making use of my FIL’s (Father-in-law’s) old golf set (he had been a long time golfer in Pune), and with a couple of friends, I started playing. The caddies (guys who carry your bag of golf clubs) were my main teachers, and Gaur, a general manager of the company, my usual partner. We made it a point to play at least a few holes everyday, and sometimes the full 18 holes on a holiday.

I did not have this easy an access to golf ever again. But those few years, we played almost every day. Dhanapal and Vijayakumar, my colleagues at the institute, were regulars. Visiting friends and some students were also introduced to the game, and were quite fascinated. My friend Gaur was a smoker, and I usually smoked one cigarette with him at the end of the day’s play- on a regular golf course, the 19th hole is usually a bar! But the smoke and chat were a good substitute. I don’t know why, but socializing improves a lot when one drinks or smokes, at least for men. Maybe we need additional stimulants to awaken our non-existent social skills.

I re-read the P.G. Wodehouse golf stories after I started playing, and enjoyed them much more. “The Clicking of Cuthbert” was one of these. Golf is a serious addiction, but I must say that my wife and kids did not really complain. I played other games before and after this, but golf remains one of my favourites. It is fun to play, looks easy but is pretty tough, and teaches you that in life, you are really competing with yourself. It is also a great stress-buster, because it forces you to take a long walk in green surroundings. It cured the deficiencies in my eyesight as well, and I got rid of my glasses during that time. If you imagine the ball to be your boss’s head while hitting it with all your might, the game takes on a completely new dimension. This viewpoint is highly recommended, unless you are the boss, of course!

After some time, we decided to launch a regular residential MBA program there, as the training market in the group companies was getting saturated. We launched a program, interviewed students and started classes within a short time after the decision. Our headline was “World Class Management Program from the House of Kirloskar”. We did not find the need for AICTE approval, as the program was of high quality, and we were sure of acceptance from students and corporates.

We had a lot of new things to do, like hostel administration, solving student issues, placement promotions and so on, after the PGDM program started at Harihar. Separating boys’ and girls’ hostels became one of the major issues. Though opinion was divided, we finally bowed to convention in batch 2 and separated the two. Placements were a problem initially, and despite all the usual tricks of the trade being used, fell short of students’ expectations. Later, I learnt that they always fall short of expectations. Also, that a student rarely stays more than a year in his first job, even if he claims it is a dream job. In other words, I learnt to take everything with a pinch of salt!

Among the things we did for admission promotion, was making a film. Completely shot on VHS video, with the help of our resident Harihar videocameraman, and scripted by me and a colleague,  Dhanapal. We used interviews with students of batch 1 as our main theme. Many of them performed like pros, and we edited the material into a 15 minute movie. We rented a TV and VCP at each venue, and started admission interviews with a screening. The great location and infrastructure of the institute helped to attract the students, as did the Kirloskar brand name.


Some world class tourist places were within easy reach from Harihar, and we went there quite a few times. Goa was a 9 hour drive, and I spent three Diwali vacations there, with family. Jog falls, which were mesmerizing in the rainy months of June- August, Hampi, with its ruins of Vijaynagar empire, and Belur-Halebeedu, with the exquisite temple carvings, were all within 4-5 hours driving distance. Closer, there was a river bed in a village called Rajanahalli where we went for afternoon or evening picnics with our own food and drinks.

We also did onsite training programs for Kirloskar group executives, and I traveled to Pune, Nagpur and Jaipur for some of these. At Jaipur, among other things, we saw the movie Mission Kashmir in the palatial Rajmandir movie theater at Jaipur. Another program was done at a hotel next to the Osho ashram in Pune, and we heard the evening music and partying next door.

I got all round admin. experience as I coordinated almost every administrative activity, including admissions, placement, MDP and so on. One good decision we made was to align with CAT for our admissions. This gave us instant visibility in the ‘good students’ segment. SDM institute (at Mysore) started around the same time with their PGDM, and in one early survey of B schools, KIAMS and SDM were tied at rank 30. Later, with a proliferation of surveys, it was tough to keep track of ranks. Also, B schools started mushrooming everywhere, and of all kinds. KIAMS also never tried cashing in or scaling up, and it was both a plus and a minus. Minus because scale gives you visibility (like in the case of ICFAI), and plus because you can be selective about student intake. And, it is a pleasure to teach smaller classes.

Prof S.N. Chary was our director when we started the MBA, and stayed with us through the first year of the program. Then he went back to IIM Bangalore, where he had been our professor. The new director after him had no clue of how a great MBA programme is run, and the disillusionment forced most faculty to desert the institute. I think my first inspiration to head a B school came from him, because if he could do it, so could I, was my logic.

But the next move happened not as the head, but as a faculty member at IIM, Lucknow.
*****
 The promised link to the ebook.

Activity filled week at IMT Nagpur

We just finished doing an MDP (management development program for those unaware of the acronym) for the GMR group. Their executives came in for a 3-day program at the campus. We also had a visit fron HDFC for a campus recruitment program for the first leg of a sort of combined training-cum-recruitment process. The offers will be made to successful students after a training program of a few weeks done both by HDFC and our faculty. This is an interesting way to recruit students.

We also just finished a 2 day conference on MSME sector (Micro, Small and Medium is the expansion of the acronym). Some interesting stats on MSMEs and their contribution to the GDP and exports came up. But some of their problems seem to be timeless. Anyway, researchers made a great effort to document many different facets. This was our second conference since June. Three more are slated in the rest of the year.

We are doing an SPSS (Stat Package for Social Sciences) training program from tomorrow for 3 days. This package is useful for statistical analysis, and doctoral students and faculty in particular. You can do stuff such as regression and other analyses using this.

We also have an entrance test for our Ph.D. program offered in partnership with National Law University at Jodhpur on 27th. So the action continues through this week.

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