Analog Versus Digital Life

My life was analog at the beginning. For one, I studied electrical engineering, not electronics engineering. I used dial-tuned radio/transistors which contained vacuum tube technology inside. I learnt how to take photographs on a regular camera, black and white at first.

I don't remember when I first used a computer seriously, but may have been around 1986 while in the U.S. I also remember seeing the first Apple computer in a friend's lab there in another department (we used IBM PCs and floppy discs in management-no mouse).

Slowly, the world changed. I turned digital like everyone else. So what's the big change? I think the greys gave way to ones and twos- that's the biggest change. Except my hair colour, that is. They are still grey, and will be, unless L'Oreal gives me a gift pack. But then, in my profession, the hair colour I have counts for something.

Blog Metrics

  These are stats from my blog for the week. Using this as an example for the digital marketing course, where we discuss metrics- or measurement of content you put online for marketing purposes. Promoting your blog on your facebook page increases possible reach, as the stats here demonstrate. Headlines/keywords too play a role.

My blogs

Madhosh Kiye Jaa  ·  Overview stats

Oct 4, 2016 11:30 AM – Oct 11, 2016 10:30 AM

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Pageviews today 140 Pageviews yesterday 53 Pageviews last month 2,548 Pageviews all time history 369,879 Followers 112 Manage tracking your own pageviews

More » Posts Entry Pageviews Fifty Six and More Oct 5, 2016, 2 comments 204 Digital Marketing Course Oct 10, 2016, 1 comment 132 Benefits of Turning 53 Oct 8, 2013, 4 comments 55 You Can Never Find a Rickshaw When it Monsoons Oct 29, 2012, 1 comment 45 Corporate Chieftains Oct 4, 2013, 6 comments 44

More » Traffic Sources Entry Pageviews http://m.facebook.com/ 351 https://www.google.co.in/ 25 http://m.facebook.com 23

Personal Branding and Digital Marketing

Two hot topics, and that is a good reason to research them.

I am involved in doing just that, with a journal paper on Personal Branding with my co-author Bhagylakshmi, due soon, and a case on which I am working as a precursor to offering a course on Digital Marketing in the next academic year.

Personal branding is about how you as a person can become a brand that is polished and well-known, in a systematic manner- using all available media, including word-of-mouth, social media and any other mainstream media (of course, the last may be too expensive for most). Other avenues to build a brand could be to write books (assuming people will read these!), and becoming known as an expert in a given field. Red Adair was a guy known for his expertise in capping oil-well fires, for instance. So find out what you are good at, become an expert through honing your skills, and brand yourself accordingly.

Digital marketing is about using any digital media to advertise, promote or market your brand (personal or corporate). It may include organic and inorganic methods, including creating a buzz without paying for it, and paid advertising and marketing where you need a budget. In either case,  the likelihood of measuring the response is higher than for traditional media. Of course there is much more, but this is the gist of it. As preparation for teaching the course in the near future, I am on the lookout for stories about successes and failures in Digital Marketing. If you have some, email them to me at rnargundkar@gmail.com.You can disguise the names if you wish to protect identities.