Locations

A great (business)man once said that in Retailing, three things are important- Location, location and location. I would say the same for film shoots, dates, and much more...

Iconic locations often used for Hindi film shoots -

Juhu beach road, Queen's Necklace (Marine Drive), Malabar Hill in Mumbai.

Switzerland and Mahabaleshwar/Panchgani for song sequences/dream sequences. Austria in the case of  The Sound of Music- the charming locations added a lot to the film. The Bond films usually have exotic locations, because the story remains more or less the same. A Kannada film, Mungaru Male, had charming locations and songs as its main attractions.

St. Xavier's college for college sequences

Outdoor sets are sometimes constructed and used to great effect as in the Ramgarh village for Sholay, built near Bangalore. Are O Sambha would not be half as effective in any other place.

Similarly, if you are going on a date with someone, the location and ambience can make a lot of difference..try it out (this is not a dating consultancy-figure out the location on your own).

Industry Interaction for a B School

Location decisions for a B school must take into acount the need for frequent industry collaboration of various hues that can enrich the B school. From guest lectures to projects and case-writing, a lot can happen over coffee- I mean, these interactions.

A business school can also consider having a Golf course attached if it is not in a prime metro location, so that it can attract corporates to visit. This might overcome some of the locational disadvantages, besides teaching students the game, to improve their networking skills (and bragging rights).

To prove that I am not talking through my hat, here's a pic from a recent guest session in our Mumbai campus from Divya Singh, a founder of Cyclitics, an analytics company. It's easy to do this kind of a thing in a metro, and is the key to the success of Jamnalal Bajaj Inst. of Management Science, Mumbai and a few others of its type. The ones in remote locations struggle to give the necessary practical side of management inputs to its students.