While teaching Digital Marketing at IIM Indore, for both executives and regular MBA students, I tried many new things. I was also teaching the course for the first time, so I had kept it to 10 sessions, half the usual.
I like to experiment with assignments rather than just use cases- so I tried an assignment on blogging about Digital Marketing topics, a Bidding game that simulated Keyword-based bidding that happens in real life for each platform, and writing of emails addressed to a specific target segment or Persona (to me, sometimes) as some exercises, besides a website design exercise only the broad structure) in my digital marketing course. Live exercises and projects are good for learning, in my experience. Particularly when accompanied by presentations with Q and A. I can literally "see" the learning in many cases.
When blogs were given as an exercise, the students were also required to promote the blog on their social media pages. A free blogging platform was to be used, such as Blogger or Wordpress. Quite a few interesting presentations resulted, including viewership statistics at the end of 5-6 weeks.
Youtube ads also were simulated through making a small video to advertise a given product or service, as a classroom exercise or assignment.
Of course, we discussed a couple of cases too, but the hands-on exercises were far more useful as learning tools.
