Promoting Your Brand Early

 In the U.S., software companies gave free trial software with limits on data size to students along with text books. These included word processing, spreadsheet and data base software. The idea was to get them used to their software so they would be future customers after they started working.

On similar lines, JIS Group conducts educational Expos in Kolkata and other cities for felicitating school toppers. They could be potential university students for JIS. One such Expo, yesterday at Kolkata, at an audi in Alipore. 



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Entrepreneurship and Innovation

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