What Got You Here...

I think there is a book titled 'What Got You Here Won't Get You There.' I thought that would be obvious. An Apple phone with GPS is now needed to go anywhere. But that makes me think- this is dangerous territory, as you know. I am now imagining all kinds of spoofy titles for books that could be written; if push comes to shove, I may write some of them myself, while the grey cells are still functioning. Be prepared for the following titles then.

Why Men Clean Their Cars and Women Their Homes, by Dr. Jobless Jones, Ph.D.

How to Unfriend People who Send you Candy Crush Requests, by Hail Carnegie

How Jobs Cleaned up Windows, by his ex-Cleanup Consultant

How Pepsi Uncovered Coke's Secret Formula, by a former chief of the KGB

Enemies, by the scriptwriter of Friends

The Cosby No-show, by the Five Find-outers

How to Kidnap Schoolchildren, by The Organization

The Highs and Lows of Oil Prices by OPEC

That Sinking Feeling, co-authored by CEOs of Spicejet and Malaysian airlines

The Curious Case of Compatibility

The compatibility I am referring to is not that of husbands with wives, mainly because that would need a platform much larger than a piffling blog. No, I am talking about compatibility of hardware. As in, apple and orange- or rather, Apple and Microsoft. Or Apple and vendors of Microsoft such as HP.

This is after watching a technician struggle to put an HP printer in touch with an Apple Mac at a colleague's office here. Many attempts later, the two pieces of smartware (too smart, if you ask me) refuse to shake hands, or whatever it is they shake in the technical world they inhabit.

Funny, you would think that millions of 'customer-centric marketing' lessons later, compatibility would be a given. Guess again. We marketing profs. shall carry on gamely, nevertheless...