What Got You Here...

I think there is a book titled 'What Got You Here Won't Get You There.' I thought that would be obvious. An Apple phone with GPS is now needed to go anywhere. But that makes me think- this is dangerous territory, as you know. I am now imagining all kinds of spoofy titles for books that could be written; if push comes to shove, I may write some of them myself, while the grey cells are still functioning. Be prepared for the following titles then.

Why Men Clean Their Cars and Women Their Homes, by Dr. Jobless Jones, Ph.D.

How to Unfriend People who Send you Candy Crush Requests, by Hail Carnegie

How Jobs Cleaned up Windows, by his ex-Cleanup Consultant

How Pepsi Uncovered Coke's Secret Formula, by a former chief of the KGB

Enemies, by the scriptwriter of Friends

The Cosby No-show, by the Five Find-outers

How to Kidnap Schoolchildren, by The Organization

The Highs and Lows of Oil Prices by OPEC

That Sinking Feeling, co-authored by CEOs of Spicejet and Malaysian airlines

Janapav Mela

A village fair (mela) at Janapav, a village around 30 kilometres away from the campus, is where we went yesterday, to look at some stalls put up by our students. They create games to measure whatever the sponsoring companies want them to measure. Participants get a small incentive for their  effort, companies get data from rural respondents, and students learn how to do market research in this setting. Fevicol, ITC and Pepsi were some of the companies that put up stalls through IIM Indore this year.

Interesting to see the fair (the occasion is Kartik Poornima) and a nearby temple on a hill-top. The evening setting was nice and breezy on the top, with a good view of the Agra-Bombay Road. We also treated ourselves to some local delicacies including poha, jalebi and mirchi bhajjis.

Legend has it that Parashuram was born in Janapav.

A good outing, overall.