I am now in the position a brand manager for a new brand finds himself in. It's an exciting process, with a lot of things to be done. With a usual product-based brand, it's about the Go-to-market plan/strategy. But with an educational brand like ours, it's a lot more than that. It's a vision, that has to translate into action on multiple fronts. I am involved as the VC, in setting up Prestige University, a new venture at Indore.
The most difficult part in any educational endeavour is getting the right people. In a university like ours, it's three kinds of people- the students, who would become our Brand Ambassadors, the faculty, who will be the torch-bearers, and the non-teaching staff who will support these without questions.The physical infrastructure is the easy part, and is a hygiene factor.
So we are now on a quest to recruit the best faculty we can find. We have a range of niche MBA programs, so it's not an easy ask. Sustainability, Supply Chain, Analytics, E-business, and Agri-business/Food are the areas we will cover. We also plan to offer a 5-year integrated MBA program, made popular by IIM Indore and others.
Students would come through CAT and similar competitive exams conducted on a national scale. We also have plans to offer programs for experienced people in an online mode, because that enables executives to enroll without leaving their jobs. A lot more is on offer, and will be rolled out at an appropriate time.
