He is a well-known author with many business books to his credit. Purple Cow is one of them, and this one (Small is the New Big) is another.
He talks about various things in this book, including why people go to business schools. According to him, it is for the branding that makes you attractive to corporate recruiters, and for networking possibilities, and not for the learning. I don't agree entirely, but that's not the point. He writes engagingly, and I think is one of the best writers of business books.
Of particular interest to me are his takes on social media, and digitally marketing yourself, your firm or your book. A must-read for many people, including students of marketing.
Of particular interest to me are his takes on social media, and digitally marketing yourself, your firm or your book. A must-read for many people, including students of marketing.
