Poha in Flight

Slightly misleading, because it was not the poha that was flying, I was! But the flight was made interesting with the poha and the scenery-clouds of different shapes, and the blue sky. Anyway, it also proves poha has arrived, because it is being served at 35,000 feet to high-fliers!

Gone Mad-the Brand

 There is this brand called Gone Mad. It has a cream wafer stick wrapped in a Rs. 5 singles pack (different flavours) and sold in a carton (below). Made by Garuda Foods, an Indonesian-Indian joint venture, they have distribution in a few Southern states and Maharashtra.

Wondering if anyone has eaten it, because I am involved in writing a case study on the brand launch. If you can, please do share your thoughts about it.