Digital Marketing Strategy

 I taught a class (one session) on the subject after a long time. Two authors who I recommend on the subject are Seth Godin and Guy Kawasaki. I used the book e-Marketing by Rob Stokes when I was teaching this as a full course at IIM Indore a few years ago. I also taught a Doctoral Seminar based on Journal papers on this subject. Some pics from the latest outing at Austin Tower campus of JIS University. 




Last pic- looking out from a campus window..



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1 comment:

Jhon cena said...

All thought digital marketing one of the high demand field

October 3, 2025 at 9:02 PM

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