We launched our new edited book- Digital Marketing Cases from India- at IIM Indore on Sept 10, 2018. This is a collaborative project between us and Jaipuria Institute of Management Indore, and many alumni from different institutions-- IIM Indore, IMT Nagpur, IIMK, and Jaipuria Institute and PESIT among them-who have authored the cases. The book is published by Notion Press, and is available through Amazon and Flipkart in India.
Some pics with Prof. Subin Sudhir, Prof. Romi Sainy (my co-editor) and Prof. Rishikesha Krishnan, Director IIM Indore, who released the book.
The book is ideal for use along with any text on Digital Marketing for courses in Schools of Business.
Some pics with Prof. Subin Sudhir, Prof. Romi Sainy (my co-editor) and Prof. Rishikesha Krishnan, Director IIM Indore, who released the book.
The book is ideal for use along with any text on Digital Marketing for courses in Schools of Business.
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