I have written a few books- pic below. So how did that come about?
Well, the first urge to write happened around 2000, when I was in Kirloskar Institute of Advanced Management Studies, Harihar. I taught Marketing Research there, and felt unhappy with the choice of books then. My librarian Manjunath (who went to TAPMI later) put me in touch with Tapas Maji at Tata McGraw-Hill, and I gave them a proposal. It went through after some changes suggested by them, and the book was completed with help from some staff and students who contributed cases to it out of their course projects. By the time it was published in 2002, I was at IIM Lucknow. It is now in its 4th edition (just released in 2019), having become popular over the years. The latest edition has a lot of cases contributed by IIM Indore students. The Indian cases are a big draw (thanks to student contributors), along with the down-to-earth explanation of statistical techniques, according to feedback I have received from readers-many in person.
I have also written Services Marketing (3 editions), International Marketing, and a book on Brand Management (limited edition, with Bhagyalakshmi Venkatesh). Then, the bug to write an autobiography came over me, and I penned My Experiments With Half-truths, which I self-published with pothi, which had just started the trend of Print-on-demand (POD) in India-coincidentally, Jaya Jha, its founder, was an alum of IIM Lucknow. (Jaya appears with Sharu Rangnekar in the pic at Crossword below- the first pic is a launch of Digital Marketing Cases from India at IIM Indore with Subin Sudhir, Rishikesha Krishnan and my co-editor Romi)
Last year, along with Romi Sainy, I co-edited a book on Digital Marketing Cases with contributions from former students of IMT Nagpur, Jaipuria and IIM Indore, among others. Ambition? Maybe to compile one on Tourism or Services Marketing Cases. Any takers who wish to contribute?
I have also written Services Marketing (3 editions), International Marketing, and a book on Brand Management (limited edition, with Bhagyalakshmi Venkatesh). Then, the bug to write an autobiography came over me, and I penned My Experiments With Half-truths, which I self-published with pothi, which had just started the trend of Print-on-demand (POD) in India-coincidentally, Jaya Jha, its founder, was an alum of IIM Lucknow. (Jaya appears with Sharu Rangnekar in the pic at Crossword below- the first pic is a launch of Digital Marketing Cases from India at IIM Indore with Subin Sudhir, Rishikesha Krishnan and my co-editor Romi)
Last year, along with Romi Sainy, I co-edited a book on Digital Marketing Cases with contributions from former students of IMT Nagpur, Jaipuria and IIM Indore, among others. Ambition? Maybe to compile one on Tourism or Services Marketing Cases. Any takers who wish to contribute?
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