A few marketers had it easy during the pandemic. Essentials, like groceries, particularly sold through small shops in the neighbourhood, Or online. Both these channels remained open, while larger stores were allowed limited leeway during lockdowns.
Clothes marketers who were already online, may have survived. But consumption reduced due to going out (both work and leisure) being cut down. Consumer durables that were small in size, like mobile phones, and laptops too, maybe. Not so much the large ones like cars, and brown/white goods, maybe. Many of them need a look-see or a test drive, and people also would have put off buying.
Services suffered the most, particularly mobility related- travel, hospitality, cabs, restaurants were shut for long periods, or had only limited sales through take-home and delivery in case of restaurants. Real estate sales and rentals also suffered due to Work From Home and people migrating to their home towns to save on rentals.
The stock market though, did very well. A paradox, maybe, but future prospects is what most investors bet on, so could be justified if the economy recovers well.
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