Subscriptions

 Newspapers, magazines,...


In the good old days, newspapers were the main source of detailed news. Radio might have been the medium for quick updates or crisis situations. Then TV came, and these two took a backseat.

Now, even TV has had to bow to online news updates that are on 24x7. I remember going to CNN studios for a tour in Atlanta. Ted Turner had started this new channel, with news all round the day and night. It was quite a hit in the US, and later went around the world.

Newspapers, the print variety, still have some takers. But in the West, many are struggling. Magazines which were iconic have shut their print versions, or all versions. National Geographic is the latest to announce it. Before that, MAD magazine did.

I once worked for an ad agency that was a part of the Living Media group, publishers of India Today, and a couple of other magazines- Bombay and Computers Today. 

News stands selling magazines are also few and far between today. Changing times..


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