I have taught marketing most of my working life, and am aware that direct to consumer' is a valid way of generating leads. But I am also a consumer, and have some views about what I am subjected to, as a consumer.
First, when you don't know someone, be extremely polite. Not pushy, aggressive, entitled, etc.
Read between the lines, when a potential customer replies. H.R. guys do it well, they say, "We'll get back to you." They don't say when. It's OK, to remind someone after a week or two, just to check. Not everyday. Not on Whatsapp, not on mail, certainly not on 'social' social media. Because I am there to socialise. If it's a friend I want to talk business with, that's a different thing.
Learn about education. For instance, last names with a Mr. or Ms. is normal, but in the field of education, Dr. is used if the customer is a Ph.D. -and works for both genders. Not the first name, usually.
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