Ok, now that we have launched our MBA@Prestige University and are about to launch the IMP or 5 year integrated program next week, here are some thoughts about brand launches-
1. It's hard work.
2. Needs lot of planning, no matter what type of service/product it is.
3. Various wings/parts of the organisation need to work together.
4. Consumer's reaction is unpredictable, as his range of options is large, and his reasons for choosing a brand are sometimes not very clear.
5. Investment in branding usually does not go to waste. It adds up.
6. Selling skills matter. So does positioning.
7. Your previous networks can help generate goodwill for a new brand.
8. It's hard to put together a team that will work like in a startup towards this launch.
9. It could be expensive, in the first couple of years.
10. In education, both physical infrastructure and people matter a lot.
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