These are learnings over about 10-12 years, because I am no social media guru.
Be yourself most of the time. Intellectual, argumentative, funny, sarcastic, innocent, curious, engaging, or some combination.
Use visuals wherever the medium lets you.
Be original, and don't rely on forwards alone. Though forwards also help you establish an identity. Caption forwards too..
Comment on your friends' posts, rather than only liking them.
Use the medium regularly, so people can track you and know you better.
Explain more. Where you were, what you were up to, or what the occasion was.. memories are shorter than you think.
Edit photos to make them more attractive, without losing their essence.
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