I just published a book on international marketing from an Indian perspective. It was an interesting theme to explore- writing about the emerging Brand India and the case studies of Indian companies engaged in international marketing, acquisitions, and building of brands. I also won a prize in a contest run by Revenge Ink publishers of UK for fiction writers from India. I had written a small piece called "My Conversations with Anopheles" where I talk to a female mosquito about many things, and discover there are uncanny similarities among "them" and "us". All in all, an interesting past few days.
The rain is also picking up, annd since I am traveling a lot, I might get to enjoy it in different places- Mumbai, Bangalore, Delhi, Pune to name a few. Each would add a unique twist to the raindrops, I am sure.
IMT Mini Meet
Met two former students of IMT Nagpur currently in Mumbai. Shafique Gajdhar is from Dewas near Indore, and works in Mumbai. Vishakha Sugand...
These Were Liked a Lot
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Got a surprise visit from two IPM alums who were in my Marketing Research class too- Amogh Jawa and Vanshika Chaudhary- she's on to a P... -
These are not the official ones, but meets with alums of different places I have taught in, personally, either at Indore or elsewhere. Met ... -
Golf has given me a lot of new friends- teaching it, I mean. One of these I taught on request, was a talented actor from IIM Indore FPM pro... -
Ok, this is a continuing series, and many more people I know are yet to be covered. But let me try- NIFT Students- Thanks to Bhaskar Banerj... -
Usually, I am not very talkative. But in the right company, I can hold a long conversation. Happened again in the company of my friend Swat... -
I discovered a new website thanks to an article I was reading in the Mint Lounge (the saturday paper that I have come to like). It is www.re...
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Ok, one such meetup happened yesterday, with old friends, Prachi Jain and Pratishtha Batra, of IIM Indore fame. There was a new member too ...
1 comment:
Hi Sir,
I am a student of NIFT, Bangalore. Am currently interning with an organisation involved in apparel design outsourcing which is looking to acquire international clients. I would like some guidelines on how this project should be approached.
Plz advice.
Thanks.
Aishwarya.
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