I just published a book on international marketing from an Indian perspective. It was an interesting theme to explore- writing about the emerging Brand India and the case studies of Indian companies engaged in international marketing, acquisitions, and building of brands. I also won a prize in a contest run by Revenge Ink publishers of UK for fiction writers from India. I had written a small piece called "My Conversations with Anopheles" where I talk to a female mosquito about many things, and discover there are uncanny similarities among "them" and "us". All in all, an interesting past few days.
The rain is also picking up, annd since I am traveling a lot, I might get to enjoy it in different places- Mumbai, Bangalore, Delhi, Pune to name a few. Each would add a unique twist to the raindrops, I am sure.
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
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2024 - A Recap
Starting with December 2023, on 30th I attended a wedding - and met Natasha Kothari, who runs Studio Ungap. Dhruv, her fiance, was the groo...
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The Bangalore Years (1982-84) at IIMB What happens to anyone who goes to an IIM is that his life changes forever. It is a unique environm...
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Whoever said a rice cooker is only for cooking rice? On the lookout for new ways to make tea since my only gas cylinder got exhausted and w...
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Students Over the Years- Part (2019 Edition) Part 1 Sanjana Rao Yarram She was awesome as Lady Bracknell in the staging of The ...
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I am amazed at the patience that parents have in organising elaborate weddings. I am not complaining, just observing. Went to a 2-day affai...
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I discovered a new website thanks to an article I was reading in the Mint Lounge (the saturday paper that I have come to like). It is www.re...
1 comment:
Hi Sir,
I am a student of NIFT, Bangalore. Am currently interning with an organisation involved in apparel design outsourcing which is looking to acquire international clients. I would like some guidelines on how this project should be approached.
Plz advice.
Thanks.
Aishwarya.
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