A slightly different take on this. One, being good. Second, proving you are good. First is equivalent to the "Product" . The second is more like "marketing" of the product. If you are good and no one is the wiser, it does not help the stakeholders. The list of must haves in a good B school, in my view are-
1. Good students. Without them, your glory would be short-lived. By extension, good alumni.
2. Faculty who do more than teach. Contributions, originality, creativity, willingness to contribute to brand-building in some form is a must these days. Anyone can read a text book, or google the 'content'..so a teacher is more like a mentor and a brand ambassador. He may have to do research, or executive training, or other activities, to make a mark. Maybe write a book.
3. Promoters' vision. All top schools of business have a strong vision to be among the best.
4. Intellectual Resources and Atmosphere fostering Innovation. Basic databases and software, simulation, games etc..in addition to Cases are a must. Encouragement of networking activities like international partnerships, conferencing are also a must.
5. Pushing students to excel at both curricular and other skill and conscience building activities. These can set a B School apart.
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2 comments:
That would make it 'a(A)' school - it is ironic that we have to qualify (good) schools.
You are right. With 3500 B Schools and counting, it is inevitable that consternation about quality should follow. It was a question from a recruiter on campus that prompted this essay.
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