Engaging With People- DP Awards

Engaging with people on social media and real life may have some similarities. You have to think like an advertiser who fights the clutter, particularly on social media where there are a zillion distractions, and you have to cut through them.

An experiment that I started a couple of years ago, was to select Nice DPs from among my Facebook friends- note, these are not called the Best DP Awards-just Nice DP Awards. There is a difference. You can have a nice DP without it being the best on any one parameter. Of course, my judgement is what counts, as in any list, but many of my nice friends from around the world have been winners.

I am asked often by some friends when I meet them in person, what the criteria are for my selection. I don't have any specific criteria, but just an overall impression- sometimes it's the look, the location, the quality of the smile, or the humour inherent in the pic, or just creativity that grabs attention. So there's no formula to it, you gotta just keep trying out different things.

It's been a great success (52nd edition running), and though trawling through 3000 DPs is not exactly easy once every 3-4 weeks, I enjoy the process of looking at what people are up to, in terms of presenting themselves.

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