IFIM Faculty Workshop

We all (IFIM faculty) spent two very useful days on April 25 and 26 clarifying the role that we have to play as Business School faculty today. And found that this is a multi-dimensional role, that includes mentoring students & colleagues, building the institution's brand through executive training, research leading to publication , consulting, case writing and so on. 

The great faculty members of this world have distinguished themselves through either teaching standards, research or book writing. Think Marketing, and you think of Kotler. Services Marketing, Parasuraman, Brand management, Keller or Kapferer. Therefore, to be a recognised faculty member, you have to contribute in some way to the profession. 

Use of innovative teaching methods, including films, case studies, role plays, projects etc. could be great ways to break the monotony of a class. Live examples cited from current periodicals are also an excellent tool. Computer based analysis helps make students industry ready. These were some of the learnings. Also, a link between all these and appraisal systems would motivate the good faculty to stick around- retention issues re a headache across B schools. All in all, two days well spent.