There are lots of openings for MBAs in Data Analytics. This was the message that came out strongly in a seminar on the subject where I was the odd man out. Meaning, I was the academician among industry speakers. This was held at Narsee Monjee Institute's Hyderabad campus. I spoke about marketing analytics by virtue of my having written the marketing research book, and having taught the subject.
There was an interesting presentation on Banking and its uses for analytics, particular emphasis being fraud prevention by looking at patterns of spending or other behaviors. There was another on Big Data. That reminds me of a joke I read elsewhere that a person wanted to do a course on Analytics techniques, AND on Big Data, thinking that Big Data was a software package for analytics. Anyway, what I gathered is that Big Data is all data, text or graphics or Facebook Likes or whatever, about an entity that you are tracking-like you and me. Gathering it is easier sometimes than figuring out how to use it. We frequently have this problem with all types of data.
Anyway, one sidelight was that a speaker likened the Data Analyst to a Sherlock Holmes on a murder trail, because you are trying to find meaning in it, by trying out various things, or trying to prove a hypothesis. There was some discussion about use of the cloud by small and large companies, and of applications for cricket players and teams, and techniques like Camera-based reviews.
All in all, an interesting 3 hours, compered and organised very well by the students.
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
Subscribe to:
Post Comments (Atom)
Turkish Serial
I happened to watch completely a serial with 164 episodes! Originally Turkish, with subtitles, though a few words seemed familiar as we hav...
These Were Liked a Lot
-
There is this game of songs-no idea what it's called in English, if at all- called Antakshari, where you sing a song, and the next pers...
-
The Bangalore Years (1982-84) at IIMB What happens to anyone who goes to an IIM is that his life changes forever. It is a unique environm...
-
Just started teaching the Digital Marketing course for its second run. In between last year and this year, two important things happened.. ...
-
Whoever said a rice cooker is only for cooking rice? On the lookout for new ways to make tea since my only gas cylinder got exhausted and w...
-
Students Over the Years- Part (2019 Edition) Part 1 Sanjana Rao Yarram She was awesome as Lady Bracknell in the staging of The ...
-
I am amazed at the patience that parents have in organising elaborate weddings. I am not complaining, just observing. Went to a 2-day affai...
-
I am not a food blogger, but I thought why not try everything once? So here is a simple egg curry recipe. Boil 3 eggs. Peel and set aside....
No comments:
Post a Comment