We sometimes tend to think that the mainstream is what we are better off with. But if being memorable is the objective, it helps to be odd. Odd, isn't it? Examples abound from all fields.
Where would Mousumi Chatterjee be if her teeth were the usual (in the memorability stakes)? Where would Amitabh be without his height? Or Amir without his (the reverse)?
In another sphere, Bollywood songs, I remember a few odd songs for maybe a phrase, maybe an interlude, or just a particular sound in it, though the song itself may not be a great one. For example, there was a song, "Woh pari kahan se laoon, teri dulhan jise banaoon, ke chhori koi pasand na aaye tujhko" which had the chorus singing this line, I think.
Another was from a film called Anjaana, probably a Rajendra Kumar starrer, in which there is a scream, Anjaanaaaa.. at the end of each couplet that sort of stuck in the mind.
'Laila main laila' for its drum beats (Qurbani), a song from Muqaddar ka Sikandar for its 'yalla yalla, o ya allah' refrain, etc.
Mavericks in the ad world stand out, like Prahlad Kakkar. Or Suhel Seth. A beard of unusual shape seems to be one way to stand out, not to mention a pony-tail, so effectively used by a well-known management guru.
Where would Mousumi Chatterjee be if her teeth were the usual (in the memorability stakes)? Where would Amitabh be without his height? Or Amir without his (the reverse)?
In another sphere, Bollywood songs, I remember a few odd songs for maybe a phrase, maybe an interlude, or just a particular sound in it, though the song itself may not be a great one. For example, there was a song, "Woh pari kahan se laoon, teri dulhan jise banaoon, ke chhori koi pasand na aaye tujhko" which had the chorus singing this line, I think.
Another was from a film called Anjaana, probably a Rajendra Kumar starrer, in which there is a scream, Anjaanaaaa.. at the end of each couplet that sort of stuck in the mind.
'Laila main laila' for its drum beats (Qurbani), a song from Muqaddar ka Sikandar for its 'yalla yalla, o ya allah' refrain, etc.
Mavericks in the ad world stand out, like Prahlad Kakkar. Or Suhel Seth. A beard of unusual shape seems to be one way to stand out, not to mention a pony-tail, so effectively used by a well-known management guru.
3 comments:
In addition to the pony tail, the well-known management 'guru' goes a few steps ahead in the oddity quotient. Special attention to the guy's spectacles and sartorial senselessness!
Ha, ha, I have been blessed with a ringside view of both at a sponsored B school 'awards' function. Guess who got all the awards?
Why are the odd one's always out and not in? Guess that's what branding is all about huh.
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