I am currently teaching a course that uses a simulation called Marklabs that teaches students how to make decisions related to marketing a product. Started by alumni of IIM Indore, this is a good tool indeed for teaching. The emphasis is on Positioning and Segmentation in this one.
Each group of 4-5 students represents a company that is competing with 7-8 other companies. Each set of decisions counts for a period of a year, and one can play any amount of rounds (years) according to the time you have available. Environmental factors and competitors' decisions bring in uncertain elements, and make the process 'fun learning'.
Recommended for use in Business Schools.
Each group of 4-5 students represents a company that is competing with 7-8 other companies. Each set of decisions counts for a period of a year, and one can play any amount of rounds (years) according to the time you have available. Environmental factors and competitors' decisions bring in uncertain elements, and make the process 'fun learning'.
Recommended for use in Business Schools.
2 comments:
Wow. 'fun learning' was such an oxymoron back when I went to school - kudos to you for finding the holy segment
Yes, have been attempting to find fun ways to learn, having gone through lots of unfunny ones over a long student life.
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