Marketing Research presentations to their client can be a good example of double-speak! See below-
The data is quite rich in detail, so we have 43 charts
Hopefully you won't notice that the results are totally inconclusive
42% buying intention is not bad taking everything into account
Golders Green is probably not a prime market for Pork Scratchings
Consumers mature into your brand
Your customers are dying like flies
This free newspaper enjoys 80% readership in its distribution area
Most people have to look at it while picking it up to throw it away
The car has above-average appeal to company car owners
No one is going to pay with their own money for this rust heap
The image ratings remained stable between the pre-check and post-check
The advertising made no impression whatsoever
The results are correct within 95% statistical confidence limits
The results don't make sense
There was a significant increase in advertising awareness
Sales remained static
There was an increased level of buying interest
See above
We see a clear pattern
It's inconclusive
A clear trend might be emerging
Let's do some more research
The underlying concept gets a green light
The actual product was rejected
It needs fine tuning
Scrap it
Those who read the body copy found it extremely persuasive
Hardly anyone read the body copy
Message comprehension focuses on four distinct themes
The audience doesn't know what to make of the advertising
Once noticed, the pack communicates evocative attractive images
It went unnoticed
Message comprehension was good
Some of the audience could read
We must allow for rough production values
The proposed advertising is incomprehensible
The advertising takes the philosophical high ground
The advertising is pretentious twaddle
The body copy succeeded in conveying a hi tec image
The body copy was totally incomprehensible
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