Lalithaa Jewellery- Advertising Strategy

 The biggest thing to hit Hyderabad, it seems, is a bald guy trying to persuade people to buy jewellery at a store called Lalithaa Jewellery. The pic above shows him. These hoardings are all over the city, and you can't miss them. The shot below is of the huge store at the Somajiguda junction. Great advertising, which urges consumers to take an estimate for any piece of jewellery along with a pic of the same, and go compare prices at a few OTHER stores..and buy wherever they find the best value/price. Giving celebrity ads a run for their money.