Presentation Matters

 I have spent many hours (years?) of my life listening to presentations made using a Powerpoint set. But that's not what I mean by presentation. I am broadly talking about communication. For instance, it could be just a way of telling a story. My grandfather told us one very effectively, and I still remember it vividly-about a rabbit scaring away a lion by pretending to be a bigger animal!

It could be the intonation, or images used-orally or on a screen, or board, or gestures, while communicating. In food shows, it's the plating that makes the food looks cool, because you can't taste it as a viewer, so you only have an image to help you imagine.

Packaging is a form of presentation. How you package a product can make a difference between someone buying it or not! Which is why smart marketers play around with packaging so much! How you display products in a retail store can also achieve similar results- good or bad.

In short, think about presentation. Whether it's yourself at an interview, or a on a date, or a presentation you make to a boss or a client!

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