Segmenting Friends- A Typology

 In Marketing, we do use segmentation to divide customers into groups based on various characteristics. So what would happen if you try this to segment friends into different types. Let's have some fun, and try..

Night-birds versus Early-birds. 

Party animals versus Bookworms

Travel-bugs versus Home-bodies.

Shutter-bugs versus Camera-shy.

Outdoor adventurers versus Chess players.

Positive energy exuders versus Pessimists.

Storytellers versus Good listeners.

Exaggerators versus Understated types.

Wine drinkers, Whisky fans, or Rum-ta jogis..

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Essay on Personal and Organizational Inertia

 Inertia is a concept well-known, thanks to Newton and his first Law.  It is hard to wake up in the morning, we all know. We have to galvani...

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