Segmenting Friends- A Typology

 In Marketing, we do use segmentation to divide customers into groups based on various characteristics. So what would happen if you try this to segment friends into different types. Let's have some fun, and try..

Night-birds versus Early-birds. 

Party animals versus Bookworms

Travel-bugs versus Home-bodies.

Shutter-bugs versus Camera-shy.

Outdoor adventurers versus Chess players.

Positive energy exuders versus Pessimists.

Storytellers versus Good listeners.

Exaggerators versus Understated types.

Wine drinkers, Whisky fans, or Rum-ta jogis..

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2024 - A Recap

 Starting with December 2023, on 30th I attended a wedding - and met Natasha Kothari, who runs Studio Ungap. Dhruv, her fiance, was the groo...

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