USPs of Countries

In marketing, we used to have differentiation, which morphed into Unique Selling Propositions or USPs as I morphed into middle age. Brands are supposed to have or unique attributes so that consumers would prefer them over competing brands. Similarly, countries (they are also brands) can develop unique intangible attributes, so that consumers (tourists) or people at large view them accordingly.

Here is an attempt to view some countries through the lens of a distant and disinterested observer.

England- The guys love to talk about the weather. They invented cricket, and their neighbours invented Golf. Shakespeare continues to give an inferiority complex to writers.

France- They like to think they invented love. But who wrote the Kamasutra is a relevant question to ask.

Italy- The word mafia owes its origin to somewhere in Italy. Lions ate men in their colosseums.

Switzerland- Their Banking is famous like the pirates were at one time in the Caribbean. Clocks are out of fashion.

Greece- They used to have a civilisation...

USA- The world's most gluttonous people seem to live here- McDonald's, Coke, Pizza Hut are all really big brands. Why?

India- The sadhus in their Rolls Royces are ready to take on the world, and their wrong ideas about us.

Sri Lanka- Ravan once ruled here, but he can't rule anywhere today, even after changing his spelling to Ra.One.

Will be continued...