I was speaking at the workshop attended by promoters and directors of engineering, architecture and management colleges when I realised how fortunate we are at IMT to have an ecosystem that promotes excellence, academic freedom and all the values that academicians and students cherish. Many colleges and institutes are still struggling with basics like goal definition or goal-setting, and then implementing ideas that will take them towards it.
Fundamental questions are about quantity and quality of admissions, and many have no control over it due to being forced by an overpowering regulatory system in their respective states. If you cannot choose your students, how do you ensure the output quality for industry or other sectors who will employ them?
Unless the basics of a brand are in place, how will you attract the best faculty to teach bright minds and engage in research, publications, case writing and other intellectual activities which distinguish an academic institute?
The classic struggle between the long term view versus short term view in institution building still dogs the people who have set up many institutions. Is there a light at the end of the tunnel? That was an interesting debate, given an oversupply and near-perfect competitive market for engineering and management courses in particular.
Some other presentations were on the Planning Commmission's view on Higher Ed. which included comparisons with China, presented by a member of the commission, and some views on Faculty Retention and Development, Learning Processes, and other issues that keep academic debates alive. Building and sustaining an educational brand is as interesting a brand-building subject as any other kind of brand. It involves managing reality and perceptions of all stakeholders including alumni, students, promoters, industry and other sections of society. A live laboratory, if you will.
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2 comments:
Institute building is a continuous process and takes a long span of time. Motto of many private institutes is profit maximization and they tend to run them as factories.
If we see education industry it is extensively knowledge and human based, the closest to which is software or IT services. When comparing the HR orientations with them we lag far behind.
Also we need to understand that there are no quick fix solutions... evolution is a gradual process.
Yes, very true. It's long, arduous and not guaranteed for success. All the more reason why everyone should think before entering this as an entrepreneur.
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