Managing Egos= Managing People?

 Yes, most of the time, these are the same thing. 

That is one reason why flattery works in a lot of places. Bosses, for example are usually happy to hear good things about themselves. King's courtiers knew this very well, in the days when monarchy was prevalent everywhere.

It is a rare person who is immune to praise- deserved or undeserved. I am not recommending this route to get ahead, but maybe awareness of it may still be useful. Even otherwise, you can get things done if you recognise that people have egos- sometimes, bloated egos and the easiest way is to play along and get that satisfied.

Government servants in monopolistic situations are a good example, because they can block any initiative or request, unless egos are massaged. Well, that is sometimes given other names, but like Shakespeare said, the name is not very relevant. So, recognise and work around it if you face a monopoly of power. 

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