Taxi cabs driven by women, for women. Sounds like the by the people, democracy slogan? In a way, it is. Last week, the founder of this unique cab service-For She Cabs (in Mumbai and Delhi), came to IMT Nagpur to share her experience as part of our guest lecture series. And the students were overwhelmed with this brave entrepreneur, and her story.
In a totally male-dominated industry, to set up a niche-segment company required guts, vision and perseverance. All that came across in the vivacious Revathi Roy, the founder. Her biggest challenge, once the idea came to her, was to find adequate women willing to drive cabs. She finally started her own academy to train willing women, and ended up starting a second business which produced trained drivers for her own needs.
Even today, with expansion in more cities planned, she sees drivers as one potential bottleneck. But that is not going to stop her from going full steam ahead. She has a lot of other ideas too, and will drive them into reality when the time is right. Bravo!
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
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