Taxi cabs driven by women, for women. Sounds like the by the people, democracy slogan? In a way, it is. Last week, the founder of this unique cab service-For She Cabs (in Mumbai and Delhi), came to IMT Nagpur to share her experience as part of our guest lecture series. And the students were overwhelmed with this brave entrepreneur, and her story.
In a totally male-dominated industry, to set up a niche-segment company required guts, vision and perseverance. All that came across in the vivacious Revathi Roy, the founder. Her biggest challenge, once the idea came to her, was to find adequate women willing to drive cabs. She finally started her own academy to train willing women, and ended up starting a second business which produced trained drivers for her own needs.
Even today, with expansion in more cities planned, she sees drivers as one potential bottleneck. But that is not going to stop her from going full steam ahead. She has a lot of other ideas too, and will drive them into reality when the time is right. Bravo!
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
Subscribe to:
Post Comments (Atom)
Turkish Serial
I happened to watch completely a serial with 164 episodes! Originally Turkish, with subtitles, though a few words seemed familiar as we hav...
These Were Liked a Lot
-
There is this game of songs-no idea what it's called in English, if at all- called Antakshari, where you sing a song, and the next pers...
-
The Bangalore Years (1982-84) at IIMB What happens to anyone who goes to an IIM is that his life changes forever. It is a unique environm...
-
Just started teaching the Digital Marketing course for its second run. In between last year and this year, two important things happened.. ...
-
Whoever said a rice cooker is only for cooking rice? On the lookout for new ways to make tea since my only gas cylinder got exhausted and w...
-
Students Over the Years- Part (2019 Edition) Part 1 Sanjana Rao Yarram She was awesome as Lady Bracknell in the staging of The ...
-
I am amazed at the patience that parents have in organising elaborate weddings. I am not complaining, just observing. Went to a 2-day affai...
-
I am not a food blogger, but I thought why not try everything once? So here is a simple egg curry recipe. Boil 3 eggs. Peel and set aside....
No comments:
Post a Comment