This is a book (fiction) about the mad world of ads written by Vedashree Khambete, a lady from the world of advertising in Mumbai.
As expected, it includes a lot of tidbits about the functioning of the ad agency and its associates like films, radio, and vendor industries. But fundamentally, it's the story of Ira, the protagonist, and the people in the agency she works in- the bosses, the colleagues, trainees and a love interest. The characters are not very well-etched though, and are on expected lines-could be because I worked in an ad agency long ago. But they are certainly likeable, except an obvious villain-the ex.
The hectic, fun, crazy, unpredictable world of advertising is captured well, though the love story angle is pretty predictable. It is a good read for the readers interested in light, witty stuff that is an easy read. I particularly liked the footnotes that are LOL add-ons, and sometimes even better than the story-line.
The asterisk is indeed there to be enjoyed.
As expected, it includes a lot of tidbits about the functioning of the ad agency and its associates like films, radio, and vendor industries. But fundamentally, it's the story of Ira, the protagonist, and the people in the agency she works in- the bosses, the colleagues, trainees and a love interest. The characters are not very well-etched though, and are on expected lines-could be because I worked in an ad agency long ago. But they are certainly likeable, except an obvious villain-the ex.
The hectic, fun, crazy, unpredictable world of advertising is captured well, though the love story angle is pretty predictable. It is a good read for the readers interested in light, witty stuff that is an easy read. I particularly liked the footnotes that are LOL add-ons, and sometimes even better than the story-line.
The asterisk is indeed there to be enjoyed.
1 comment:
The title is pretty unusual.
Post a Comment