Understanding Unnaming

 I can understand Unacademy being an academy of coaching, like Byju's or Rao's Tutorials. Or Aggarwal Classes (in my days, Kota was known for stone only). 

Long ago, there was a famous campaign for one of the soft drinks that talked of it being Uncola. It was quite cool, not un-cool at all.

Then, a Pepsi commercial took a dig at the official sponsor, Coke, in a guerrilla campaign before the Cricket World Cup, with a witty tagline- Nothing Official About it, and got more publicity for less money than Coke did.

Anyway, back to the point. It is certainly democratic to criticize an undemocratic party, in a republic- or is it the other way around? I am confused. Should a campaign for vaccination be tagged with a line Unvaccinate Yourself, for greater impact? Some people may be unnerved by that.

Anyhow, we are fine, as long as the undertaker is not involved. Or the Maker..wouldn't dare to call Him the Unmaker.


No comments:

2024 - A Recap

 Starting with December 2023, on 30th I attended a wedding - and met Natasha Kothari, who runs Studio Ungap. Dhruv, her fiance, was the groo...

These Were Liked a Lot