Teaching new courses for the first time is an experience. You don't want to do it too often, but you want to try it once in a while.
I mostly taught Marketing Research since I started teaching in Indian Business Schools-and still do. But at times I have taught Business Communication (YES!), Advertising, B to B Marketing, and a Seminar on Thought Leadership. At Indore, I started teaching two or three new courses- Digital Marketing (for several different programs), and for the Ph. D. program, Retailing and Tourism Marketing.
I learnt a lot from these, and that learning continues each time I teach the course. I like to experiment with assignments rather than just use cases- so I have tried Blogging, a Bidding game, and writing of emails as some exercises, besides a website design exercise in my digital marketing course. Live exercises and projects are good for learning, in my experience. Particularly when accompanied by presentations with Q and A. I can literally "see" the learning in many cases.
I mostly taught Marketing Research since I started teaching in Indian Business Schools-and still do. But at times I have taught Business Communication (YES!), Advertising, B to B Marketing, and a Seminar on Thought Leadership. At Indore, I started teaching two or three new courses- Digital Marketing (for several different programs), and for the Ph. D. program, Retailing and Tourism Marketing.
I learnt a lot from these, and that learning continues each time I teach the course. I like to experiment with assignments rather than just use cases- so I have tried Blogging, a Bidding game, and writing of emails as some exercises, besides a website design exercise in my digital marketing course. Live exercises and projects are good for learning, in my experience. Particularly when accompanied by presentations with Q and A. I can literally "see" the learning in many cases.
