There are a couple of good books on Brand Management in the market, but not too many. That gave us the idea to write one, and we finished a draft about three years ago, maybe more. The book did not happen, due to publisher troubles. A publisher change later, we are all set (my co-author Bhagyalakshmi Venkatesh who teaches at KJ Somaiya and I) to see it see the light of day early next year. We handed over the manuscript to Tata McGraw-Hill, with whom I have worked on my earlier books.
Among other firsts, like a lot of Indian material, this will also contain a case I wrote some time ago called Golftripz, based on the story of a company founded by a former student and her partners which takes Indians on golf tours.
So it is a happy day of sorts, and we are celebrating-though in different places. Cheers!
Among other firsts, like a lot of Indian material, this will also contain a case I wrote some time ago called Golftripz, based on the story of a company founded by a former student and her partners which takes Indians on golf tours.
So it is a happy day of sorts, and we are celebrating-though in different places. Cheers!
