I am currently teaching a course on Digital Marketing to MBA students at IIM Indore. This is an interesting subject, amenable to using a few digital media live during the course. We have already started blogs on the subject of digital marketing, and intend to measure their effectiveness, and discuss why certain blogs did better than others. Nothing like a live project whose results are measurable instantly- like the digital marketing metrics themselves.
We will also try other things such as web design, writing copy for display ads or email marketing as we go along. I also have a couple of cases that I wrote specially for this course, one of which was presented at an international conference recently. Lots of my former students are doing some form of digital marketing at their jobs, and have volunteered interesting tidbits.
In another class, we have a facebook group formed to share any links on useful articles that anyone may find and want to share. Using the power of social media as a learning tool.
Lots of interesting insights will follow from this one, I am sure..
We will also try other things such as web design, writing copy for display ads or email marketing as we go along. I also have a couple of cases that I wrote specially for this course, one of which was presented at an international conference recently. Lots of my former students are doing some form of digital marketing at their jobs, and have volunteered interesting tidbits.
In another class, we have a facebook group formed to share any links on useful articles that anyone may find and want to share. Using the power of social media as a learning tool.
Lots of interesting insights will follow from this one, I am sure..
