Courses I Taught at Indore

 Academia has been intertwined with my life at least since 1986 from the "other side"- that of a teacher. That is when I started teaching as a Grad. Teaching Assistant at Clemson, teaching a Computer Applications course with a Lotus and dBase III and a Word look-alike each. Since then, I have taught O.R., B to B Marketing, Advertising, and a few other courses on and off (Communications too). But most consistently, Marketing Research has been a staple. I did not change its name either, though something like Analytics would be even more market-friendly, and it's fashionable to do analytics even if you don't know what it is.

At IIM Indore, I taught a few new courses too. But before that, at IMT Nagpur, I experimented with a Seminar on Thought Leadership. I gave topics involving people, books or ideas to groups of students, who then had to make a presentation. A critique by another student or two, and my thoughts finished it up. Very interesting, works well with about 10 groups of 3-4 students. I repeated this at Indore with sixty students, and a co-faculty.

Classes in progress- Mumbai and Indore. Above-Megha Bansal and Palash Surana work on an assignment in Digital Marketing, and below, Trinoyoni and Pooja Yadav, among others, watch a role play in Marketing Research.

Exec Program on Digital Marketing, with our edited book of Cases.

A golf class above, and an Exec Batch before graduation.

Another Exec Batch at Mumbai.

Alumni at home- theirs, (Shatakshi) above, and mine (Neha Adiga), below.

 

Digital Marketing was new, so I wrote a case assisted by Saumya, about IIM Indore's early attempts, and then collected a few experiences from students and alums. Resulted in an edited book, Digital Marketing Cases From India. This course I taught in about 10 editions across different programs, some of them to Executives. IMC, or Integrated Marketing Communications was a newer avatar of Advertising, and my first course to MBA students at Indore. I also did a Simulation course on Marketing in MBA first year, for a year. Some Indore alumni had a company called Biziga that developed it.

For Ph.D. students I developed three elective Seminars- on Digital Marketing, Tourism and Retailing. Students found Tourism the most interesting, I heard. So I co-developed a Workshop for PGP/MBA also on the subject of Tourism, with Jayasimha, a colleague. It was a hit.

Of course, there were variants in some executive programs, where I taught the core marketing course (last I did that was at IIM Lucknow in 2001-2003). We did a course for HPCL in Indore that was year-long, on Weekends. Repeated it at their Pune training centre for future batches. Also did a sort of induction program once. Indore used to have a centre in Dubai, and I taught there a couple of times. Meeting two Smitas (one a former colleague from IMT, another from KIAMS, a former student) was a highlight of the Dubai visits.

Courses I Have Taught

Since I started teaching in 1986 as a grad teaching assistant at Clemson, I have taught the following courses in management schools-

Intro. to Computer Applications
Operations Research
MIS
Principles of Management
The above were taught to undergraduates in the U.S.

On return to India in 1991, these have been my staple in MBA level teaching.

Marketing Research
Advertising, and its new avatar, Integrated Management Communications
Marketing Management
Business to Business Marketing
Business Communication-only once at Kirloskar Institute
Services Marketing-I even wrote a book on this subject while at IIM Kozhikode.

Seminar on Thought Leadership- this is a thought-provoking one, hopefully without provoking students who take it.

Digital Marketing, after I discovered I could not stay away any longer.

The following have also been taught to the Ph.D. students-

Seminar on Retailing-plan to modify this to include Tourism.
Marketing Models
Digital Marketing Seminar- under development.