My Brand Names

The business of naming brands/people/things is tricky. You can get it right, and sometimes, horribly wrong. If I could name the following, my favourite names would be-

1. For a West Bengal Political Party- Oh, Calcutta.

2. For Salman Khan's signature shampoo which will compete with Pant-ene - Shirtoff.

3. For the FM Radio Jockeys who like to yak non-stop- Yukyuk.

4. For stock market "experts" who let you sink, as they are unable to predict a downturn- Titanic.

5. For Nitish/Laloo- Do Be'Chare'

6. For Arnab- Go, Swami.

7. El Nino- Kisiki to suno.

8. Google's next product- AtiSunder!

9. Guys who agree to get into Big Boss-  GetaLife

10. People who read blogs- Golden Hearts!

The Weight Loss Club by Devapriya Roy

What I liked about the book.

This book contains no advice about eating carrots instead of radish, or eating less sweets, if you are so inclined. It does, however slightly, nudge you towards exercise, and two of the protagonists fall in love with each other in so doing. So it is totally worth it, at least for some.

It has the charm of an Amol Palekar- Basu Chatterji film (think Rajnigandha), or a Hrishikesh Mukherjee classic (Bawarchi?  Khubsoorat? You take your pick). Actually, there was a film called Thoda sa Roomani ho Jaaye, which I was sometimes reminded of, in terms of unhappy people with unresolved lives slowly ‘finding themselves’. If I remember that right, Nana Patekar played a critical role in it.

It could happen anywhere. Substitute Dhokla and Thepla  for the Mishti doi and Sandesh, it could be Gujarat. Or Puran poli and Shrikhand, it could be Maharashtra. Though Calcutta is finely integrated into the story, it is not critical to it.

The characters are very real. I could identify at least a couple of people from my own life who would (did?) behave like each of these characters.  Treeza and John, Ananda, Apu, Monalisa and her competing gang of moms with a ‘killer’ instinct, the God-like tuition master Bor Da, and the college kids Abeer, Mandy, AJ and the rest. The ma-in-law takes are really reminiscent of the Lalita Pawar character in films, but also of real life haranguers-in-chief in many households.

From an educationist’s point of view, the parental obsession about their kids’ careers (usually to their detriment and with no concern for their likes) that comes through forcefully (even if it is unintended), is worrying.  Actually, the marriage obsession too, and the middle class love for NRI grooms-though I shouldn’t be complaining. I was one a good 25 years ago. Until we both decided to go desi.

The story is complex, because of the many characters, but is resolved nicely, and the style of writing is first rate. The idea of a flash mob relevant to some recent happenings is used well in the climax. You will however, be disappointed if you were looking for a crash course on weight reduction, with diets, charts, and asinine advice. That is NOT what it is about.

If you liked Devapriya’s first book (The Vague Woman’s Handbook), I am sure you will like this one even more.