Taglines

 The Economist- Clears the mist (Read while eating mishty doi for best results)

Indian Express- Breaking news before it breaks. Express delivery.

Journal of Human Behaviour- On its best behaviour.

Punch (the magazine)- No rum in it.

Golf- Assured misery on a long walk with relief on the 19th Hole.

Cricket- The channels are laughing with you. (all the way to the bank)

Job- Pleasing your boss is Job 1.

Home- Place where you can design the plug for your gadgets

Hotel- Where you struggle to do s0-plug in your gadgets.

BBC- Not Biwi ka Bakwas, Chicha, ye original hai..

Tourism Taglines

 Befiqar in the Bahamas

Camaraderie in Cambodia

Ecstatic in Ecuador

Moody in Murudeshwar

Renew in New York

Experience Thand in Iceland

Take a turn to Turin

Rome- Thoda sa romani ho jaayen

"Pari"s in Paris

Monday in Monte Carlo

Jiyo, in Rio!

Brand Slogans and More

This is a thoughtful piece. Now that I have provided the disclaimer, let me proceed. I have been thinking about coining slogans or taglines for brands for a long time now. Since the grey cells were numbed by the cold wave (this is different from the Oceanic ones), it took a while. But now, I have a few. If the weather improves, I may have some more. But for now,

Bailley's- We bail you out of thirsty situations

Teacher's - Teaching the world what it wants to learn

Starbucks- Who spends the bucks? You. Who makes them? Your guess.

DKNY- Don't Know us? Not Your type.

Aston Martin- Bonding with the Best.

Wagh Bakri- Stings like the Tiger's tail (Wagh=Tiger).

Kalnirnay (calendar)- Decide Today. Not kal. (Nirnay means decision, Kal is Tomorrow).

Chetan Bhagat (he is a brand)- After me, the deluge.

Raghuram Rajan (also a brand)- Interest cut? Not interested.

Kindle- That warm, fuzzy feeling- without paper in between the words and you.