India, in spite of worshipping Coke, Domino's, and Cannes (yes, we can), has some remarkable brands of its own. MNCs have not been able to displace them for years.
AMUL is one such brand. Seemingly ubiquitous, because its butter is everywhere, and so is its milk. It is also a cooperative, and its history therefore is unique.
Fevicol, another brand that uses humour to advertise itself (like Amul), is a great Indian brand in its category (sticking things together)
Symphony air coolers is the top-of-the-mind national brand, known early on for its distinctive design.
Asian Paints, for its decorative paints, remains the leading brand for decades.
IPL, though not exactly unique, is a sports brand with a huge following, and international cricket players want to be a part of it.
Among the recently launched ones, Carvaan, a music player from Saregama, has made waves.
AMUL is one such brand. Seemingly ubiquitous, because its butter is everywhere, and so is its milk. It is also a cooperative, and its history therefore is unique.
Fevicol, another brand that uses humour to advertise itself (like Amul), is a great Indian brand in its category (sticking things together)
Symphony air coolers is the top-of-the-mind national brand, known early on for its distinctive design.
Asian Paints, for its decorative paints, remains the leading brand for decades.
IPL, though not exactly unique, is a sports brand with a huge following, and international cricket players want to be a part of it.
Among the recently launched ones, Carvaan, a music player from Saregama, has made waves.
